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POWERING GLOBAL
CINEMA

Unique X creates innovative and secure technology for the movie industry. We help cinemas worldwide with an array of software solutions, delivering movies, managing ads, and keeping everything running smoothly. Our technology supports over 40,000 cinema screens in 104 countries, delivering 200,000 movies a year and handling 1.2 billion ads.
 
Think of us as the tech team behind the scenes, making sure everyone’s favourite movies and ads play perfectly in theaters, and with a network of 5,100 cinemas on our delivery network, we ensure films are delivered fast and securely.
Cinemark
Disney
NCM
Universal
Cineplex
Odeon
Sony
Vue
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Cinepolis
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Warner Bros

AUTOMATE OPERATIONS.

MAXIMISE REVENUE.

INNOVATE.

Working with the world’s leading brands, Unique X is the only company that offers integrated solutions across Exhibition, Distribution and Cinema Advertising. Our complete solutions offer automated workflows, automated operational efficiency, and industry-leading innovation to help your business maximise its revenue opportunities.

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Latest Unique X News

Unique X celebrates 20 years of RosettaBridge TMS innovation with the announcement of V6, powered by agentic AI

Unique X, the global leader in theatre management systems, today announced the commencement of the RosettaBridge TMS V6 lifecycle, the highly anticipated next generation of its flagship theatre management system. In keeping with its reputation for customer relations, Unique X is launching an extensive customer consultation as phase one of the process. read more...

Unique X Completes Automated RosettaBridge TMS Deployment for Cinépolis in 8 weeks read more...

Unique X and Imagica Entertainment Media Services, Inc. Announce Long-Term Agreement to Revolutionize Cinema Advertising and Operations in Japan read more...

Unique X CEO Roger Harris to receive “Distinguished Career Award” at CineEurope 2026 read more...

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TRUSTED BY THE WORLD’S LEADING CINEMAS & STUDIOS.

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"ODEON has partnered with Unique X since the inception of digital cinema. Unique X's innovative market leading solutions power ODEON cinemas across the UK and the rest of Europe, supporting our ambition for technology driven automation and superlative customer experiences. Unique X's solutions has allowed ODEON to centralise our sound and projection operations and reach a near perfect level of successful feature and pre-show exhibition."
Mike Bradbury - Group Head of Sound & Projection ODEON
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"In 2024, Cinemex was still managing its theatres with labour-intensive and manual processes at each location. Partnering with Unique X opened a new world of possibilities for us. With their support, we successfully transitioned nearly 3,000 screens to RosettaBridge TMS from our previous vendor in just six weeks. This implementation enabled full circuit management through RosettaNet and introduced Smart Trailing and Advertising Accord, allowing us to fully automate our pre-show operations."
Javier Ezquerro - Innovation IT Director, Cinemex
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"For the last 15 years, Advertising Accord has played a significant role in facilitating the smooth operation of cinema advertising in the UK. From enhanced sales, inventory management, playlist creation, finance, and reconciliation, the system has helped make cinema advertising efficient, reliable, and user-friendly. A key factor in this success has been our partnership with Unique X, whose ongoing platform development has contributed to making the UK one of the most advanced and flexible cinema advertising markets in the world, which in turn has supported significant revenue growth for DCM."
Paul Maloney - COO Digital Cinema Media
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"When it was time to upgrade our theatre management systems, Cinemark turned to Unique X for their wide array of impactful solutions and high standards. Through this relationship, we have meaningfully evolved our Digital Presentation systems, centralizing and automating management across Cinemark’s entire international footprint. By implementing RosettaBridge TMS, RosettaNet CMS, Smart Trailering, and Basekey, we significantly reduced technical incidents and streamlined system operations. We appreciate our relationship with Unique X and continue to work together as we further develop the platform and maintain best-in-industry operations."
Brad DePoorter - VP, Technology Operations and Presentation Systems
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